Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful, appealing and engaging to users. Ads must be clear, functional, and lead to content that is relevant and easy to interact with.
Learn more about the Technical requirements policy.
In this article
The following is not allowed:
Using Google Ads scripts to circumvent any restrictions or limits on usage of Google Ads, or using them for any other non-business-related purpose
Examples (non-exhaustive): Using scripts to circumvent operations quota limits
Policy enforcement for Google Ads scripts
Right to review scripts
Google may monitor and audit any Google Ads scripts activity. These investigations may include Google accessing, reviewing, and using your script to, for example, identify security issues that could affect Google or its users. Upon request from Google, you must provide access to all of your Google Ads scripts (even if they are stored outside of Google Ads) within 2 business days of the request.
You cannot interfere with this monitoring or auditing and cannot otherwise conceal or obfuscate from Google your Google Ads scripts activity.
Notice and consequences of violations
If you violate any of these policies, Google will notify the email addresses of the users with administrative access to your manager account or Google Ads account. You may also be required to provide additional contact information. Google may suspend all scripts in your manager account or Google Ads account or reduce your overall rate limits If you don't correct the violations within 2 business days of notification,.
In addition, Google may suspend all scripts in your manager account or Google Ads account without any prior notice if Google reasonably believes that you have committed a serious violation of these policies, such as when your usage of scripts disrupts or disables any features, performance, or functionality of the Google Ads platform.
Options to fix
If this policy is affecting your ad, review your options to fix below. Check the policy violation information in the disapproval notification to ensure that you address all relevant issues. You may also receive a notification from Google with specific details to resolve these issues.
Edit your ads to comply with this policy
Check your scripts for abusive or excessive activity and then edit them to comply with these policies.
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.