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Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful, appealing and engaging to users. Ads must be clear, functional, and lead to content that is relevant and easy to interact with.
Learn more about the Technical requirements policy.
In this article
The following is not allowed:
Using more than one display URL domain in a single ad group
Examples (non-exhaustive): Using 2 display URLs that are hosted on different sites
Options to fix
If this policy is affecting your ad, review your options to fix below. Check the policy violation information in the disapproval notification to ensure that you address all relevant issues. You may also receive a notification from Google with specific details to resolve these issues.
If your ad was disapproved, your ad group may have contained more than one top-level domain in your ads' display URLs or keyword URLs. Remember that paused ads also need to use the same domain as the other ads and keywords in your ad group.
Troubleshoot common issues
- Edit your URLs so that all ad display URLs and keyword URLs in your ad group use the same domain.
- Move ads and keywords to a new ad group or campaign if you'd like to advertise another website.
- Remove the ads or remove the keywords if you don't want to keep them in your ad group.
After your ad group contains only active and paused ads using the same domain, request a review.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.