The "Associations view" is where you view your asset data within the "Assets" page.
You can visit the “Associations” report to evaluate the creative assets used in your Performance Max campaigns, responsive search ads, or in your other ad formats. In addition to creative assets, you can also review your upgraded assets from the same report. The "Associations view" supports the following asset types:
- Creative assets: Determine which assets are attached to your account, campaign, ad group, asset group, or ad. Asset group and ad are filtered out at default state, so if you want to see them, open the filter setting and use the checkbox to enable them.
- Upgraded assets: Create new assets, or remove, pause, or add assets in bulk.
- App
- Call
- Callout
- Dynamic image
- Image
- Lead form
- Price
- Sitelink
- Structured snippet
Any time you create any of the above upgraded asset types, you can associate them to any of your ad groups or campaigns, or to your entire account. This means that a single upgraded asset can have multiple associations.
In the "Associations view", each row contains data that is specific to a single association of an asset, including the ad group, campaign, or account to which it has been associated. If an asset has been associated with multiple ad groups or campaigns, it will be listed multiple times. Use "Associations view" to compare how a single asset is performing from one association to the next. You can also add or remove associations of upgraded assets by ticking the boxes next to the associations you want to change, then use the "Remove" and "Add to" drop-down menus.
