As an advertiser, you can use a Sponsored Content click-to-message ad to capture your audience’s attention with a single image ad in the feed that redirects them to a conversation using a call-to-action (CTA) button. When members click the CTA button, they’re redirected to a conversation ad in the Focused tab of their LinkedIn Messaging inbox.

How click-to-message ads work

You can use a click-to-message ad to engage with potential prospects who are ready to learn more about your product or service. A click-to-message ad supports the website visits and lead generation objectives and consists of two parts: a single image ad and a conversation asset, which work together as follows:

• Part one - A single image ad captures your audience’s attention in the feed and contains a call-to-action (CTA) button. Clicking the CTA sends members to a conversation in the Focused tab of their LinkedIn Messaging inbox.
• Part two - Once in the conversation, members can select from multiple CTA buttons that guide them to take a specific action. For example, visiting your brand's website, completing a Lead Gen Form, or requesting more information.

Benefits

A click-to-message ad campaign provides several benefits:

• Creates a powerful, custom message with a single image and CTA that captures your audience’s attention and drives conversations.
• As a Sponsored Content ad format, advertisers have the option to target members in the European Union.
• Helps drive brand consideration and generate demand, for example, share free trials and product demos.

Related tasks

• Create click-to-message ads in Campaign Manager
• Create a conversation asset for a click-to-message ad campaign

Learn more

• Click-to-message ads advertising specifications
• Single image ads advertising specifications
• Click-to-message ads best practices
• Click-to-message ad metrics in Campaign Manager
• Conversation assets