Is your marketing budget being spent in the right places? Your Google Analytics Acquisition reports can help you find out. They help you pinpoint which channels—like organic search, paid ads, or social media—are driving the most valuable traffic. https://goo.gle/40ZzfRH
Google Analytics
Technology, Information and Internet
Mountain View, California 553,939 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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GRWM to optimize my checkout funnel ✨ Want to make sure you’re looking at your whole funnel, all the way through payment and shipment? Here’s how. More on funnel explorations: https://goo.gle/4foVIxy
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There might only be five hours standing between you and a career-boosting Google Analytics certification! 🏅 Study with fun-to-follow video tutorials in Skillshop. 📚 Then, pass an exam and earn your industry-recognized credentials: https://goo.gle/4kx09Yu
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BIG NEWS for data enthusiasts 🗣️ We've launched the open-source MCP server, enabling Large Language Models (LLMs) like Gemini to connect directly to your GA data. This means you can… ✅ Run complex e-commerce reports ✅ Use conversational follow-ups to refine your results ✅ Generate complete, data-driven marketing strategies in seconds Let Matt Landers, Head of Developer Relations for Google Analytics, show you how this is a game-changer: https://goo.gle/3U2Uo9R
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Drop an emoji in the comments — what new feature in Google Analytics are you most excited to use? 🔮 Projections report, which allows you to see how your advertising channels are forecasted to perform against KPIs like spend, key events, and revenue per channel 📊 Scenario Planner, which helps you create highly effective cross-channel media plans by visualizing ROI at different spend levels 🤖 MCP server, which allows you to integrate LLMs like Gemini directly with your GA data, so you can ask questions and uncover insights 🛍️ New default reports and suggested audiences for lead generation, enabling a better conversion rate for future leads Let’s see your emoji vote! 👀 How do you plan to use these tools?
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Google Analytics reposted this
New to Google Analytics and have questions? Just look for the question mark icon at the top right of your screen. Guided tours explain the interface, with helpful pop-ups. Learn more: https://goo.gle/3UFQ2We
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Need help creating custom reports in Google Analytics? 🤔 We've got you covered! Here's a step-by-step guide that shows you how to build the custom detail reports you need — without the guesswork. For more on detail reports: https://goo.gle/45J4iUp
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In case you missed it… 👀 Here’s the latest in Google Analytics. It’s a great time if you’re looking to improve your lead generation, thanks to 2 new default reports and 8 new suggested audiences. Plus, integrate with Reddit, Inc. Ads — and more updates: https://goo.gle/3IJUy3m
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What’s been the highlight of your summer? 🌞 (For more on Annotations in GA): https://goo.gle/4m6DJys
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Here’s how to measure traffic originating from AI chatbots within a dedicated channel group → https://goo.gle/4lWt2hL