Updates to Gambling and games policy (August 2023)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In August 2023, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run ads for sports betting from state-approved entities in Kentucky.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on August 28, 2023.

(Posted August 2023)

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