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Google Ads prioritizes safety both online and offline, so you can’t promote products or services that cause damage, harm, or injury in your ads or destinations.
Below are some examples of products and services that are considered to be dangerous and are restricted by the Google Ads Dangerous products or services policy.
Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more
about suspended accounts.
In this article
Explosives
Ads for products that are designed to explode and could cause damage to nearby people or property are not allowed.
Ads for instructional content about the assembly, enhancement, or acquisition of explosive items are not allowed.
Learn more about the Explosives policy.
Guns, gun parts, and related products
Ads for gun parts and associated items that increase the safety of a gun are allowed.
Ads for functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat are not allowed.
Ads for any part or component, whether finished or unfinished, that's essential to or enhances the functionality of a gun re not allowed.
Ads for instructions on the assembly or enhancement of the functionality of firearms are not allowed.
Learn more about the Guns, gun parts, and related products policy.
Other weapons
Ads for knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defense, or combat are not allowed.
Ads for any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism) are not allowed.
Ads for any other product that's designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat are not allowed.
Ads for instructional content about the assembly, enhancement, or acquisition of any product covered under the Other weapons policy are not allowed.
Learn more about the Other weapons policy.
Recreational drugs
Ads for topical, hemp-derived cannabidiol (CBD) products with THC content of 0.3% or less are allowed. Advertisers must apply to advertise these CBD products and only target California, Colorado, and Puerto Rico. Some ad formats may have additional restrictions for promotion of CBD products.
Ads for substances that alter mental state for the purpose of recreation or otherwise induce "highs" are not allowed.
Ads for products or services marketed as facilitating recreational drug use are not allowed.
Ads for instructional content about producing, purchasing, or using recreational drugs are not allowed.
Learn more about the Recreational drugs policy.
Sodium Nitrite
Products with a concentration of more than 10% sodium nitrite are not allowed.
Learn more about the Sodium Nitrite policy.
Tobacco
Ads for tobacco or any products containing tobacco are not allowed.
Ads for products that form a component part of a tobacco product, as well as products and services that directly facilitate or promote tobacco consumption are not allowed.
Ads for products designed to simulate tobacco smoking are not allowed.
Learn more about the Tobacco policy.
Consumer advisories
Ads for products that carry a proven and unresolved risk of death or grievous bodily harm and that have been the subject of a consumer advisory or product recall are not allowed.
Learn more about the Consumer advisories policy.
Need help?
If you have questions about our policies, contact Google Ads Support.