Research Reports
Nationwide, research studies such as our monthly Executive Summary of key tourism statistics and our annual visitor profile help inform and support our overall marketing strategy as well as the efforts of our resort partners. Looking for specific research data? Our interactive LVCVA Tourism Tracker query tool lets you conduct custom queries to review historic data and trends.
Overview
How many people travel to the Las Vegas area? 2024 Annual Total
Visitor Volume
41.7 MConvention Attendance
6.0 MHow do people get to Las Vegas? 2024 Annual Total
Harry Reid International Airport
58.4 MAverage Daily Auto Traffic Counts (NV/CA border)
44072Las Vegas is home to some of the best resort-hotels in the world. 2024 Annual Average
Hotel Room Total
150612Occupancy Rate
83.6 %Average Daily Room Rate (ADR)
$ 193.16Room Nights Occupied
46.8 MWhat is the economic impact of the Las Vegas tourism industry? 2024 Annual Total
Direct Visitor Spending
$ 55.1 BTotal Economic Impact
$ 87.7 BTourism Tracker
Click the > icon to left of each metric to download charts and export historical data.
Visitor Stats
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Compiled and distributed by the LVCVA Research Center, the monthly LVCVA Executive Summary reflects tourism data from several agencies including the LVCVA, Harry Reid International Airport, the Nevada Gaming Control Board and the NV Dept. of Transportation (NDOT).
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LVCVA Executive Summary of Southern Nevada Tourism Indicators.
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A historical review of key Las Vegas tourism indicators from 1970 to present.
Visitor Profiles
2024 Las Vegas Visitor Profile Study
Conducted since 1975, the LVCVA’s annual Las Vegas Visitor Profile reflects findings from a compilation of visitor surveys to illustrate evolving visitor characteristics and behaviors.
Matrix of Las Vegas Visitor Segments (2024)
PDF Format
Matrix of Las Vegas Visitor Segments (2024)
Excel Format
2024 Laughlin Visitor Profile Study
2023 Mesquite Visitor Profile Study
Visitor Origin
Top Air Feeder Markets to Las Vegas
Top domestic and international origin markets of direct inbound air visitors arriving at Harry Reid International Airport based on data from the US Dept. of Transportation's Origination and Destination survey.
Las Vegas International Visitation Estimates
A multi-year look at international visitation estimates to Las Vegas by country.
Economic Impact
Economic Impact of Southern Nevada's Tourism Industry
April 2025
COVID-19 Impact on the Southern Nevada Tourism Industry
June 2021
The Industry's Contribution to Major Public Revenues
June 2019
The Relative Dependence on Tourism of Major U.S. Economies
January 2019
The Fiscal Impact of So NV Tourism: Visitors Tax Contributions to Education
November 2018
LVCVA Return On Investment Analysis: Activities and Advertising
January 2018
The Industry's Contribution to Transportation Funding
September 2017
Additional Research
Clark County Hotel & Meeting Space Inventory
A comprehensive list of all lodging properties in Clark County including the Las Vegas metro area, Primm, Laughlin, Mesquite, and Boulder City, Nevada.
Clark County Room Inventory
A comprehensive list of all lodging properties in Clark County including the Las Vegas metro area, Primm, Laughlin, Mesquite and Boulder City, Nevada.
Clark County Population (Las Vegas Metro Area)
A historical look at the population of the Clark County, NV over the past 40+ years based on data from the Clark County Department of Comprehensive Planning.
Las Vegas Tourism Construction Bulletin
Updated periodically throughout the year, Construction Bulletin summarizes current and proposed tourism and convention-related projects in Southern Nevada.
Other Resources
Clark County Comprehensive Planning
Clark County maintains authoritative information on data such as population, resident demographics, housing and land-use guides.
Harry Reid International Airport
Las Vegas’ primary airport collects information on airline passengers, average daily flights, air seats and other statistics regarding scheduled, charter and commuter air traffic at Clark County airports.
Nevada Gaming Control Board
This state agency collects and distributes gaming revenue information, making monthly, quarterly and annual reports available.
Las Vegas Global Economic Alliance (LVGEA)
This public-private partnership is focused on growing the economy in Southern Nevada through community development and business recruitment, retention and outreach.
Nevada Dept. of Employment, Training & Rehabilitation
This state agency distributes information on Nevada employment, such as labor force estimates, wage surveys, employment guides and more.
Nevada Department of Transportation
This state agency distributes information on traffic volume for all state and interstate highways throughout Nevada.
UNLV Center for Business & Economic Research (CBER)
CBER provides information that encompasses aspects of the business community, including private, commercial and residential development, public transportation and communication systems.
UNLV Center For Gaming Research
The Center for Gaming Research is a world-class hub for the scholarly analysis of gambling and gaming issues.
UNLV International Gaming Institute
Billed as the “global intellectual capital of gaming,” the IGI provides gaming research and programs to more than 50 jurisdictions across the globe.
LVCVA FAQS
Get quick answers to our most frequently asked research questions. From visitation figures and occupancy rates to revenue and visitor demographics, these answers put the fundamental data at your fingertips.
Contact Our Research Team
Looking for additional data or resources? Get in touch with the LVCVA Research Center, and we can help provide you with reliable facts and insights to help gain a deeper understanding of Las Vegas tourism.
