Configure multiple product page versions

You can create a custom product page if your app has the Ready for Distribution status in at least one country or region.

1. In Apps, select the app you want to view.

2. In the left sidebar, click Custom Product Pages.

3. Click Create Custom Product Page.

   If there’s an existing custom product page, click add button (+).

4. Enter a reference name to help you identify the page in App Analytics.

5. Choose whether to start with a blank page or make changes to an existing App Store product page. If you choose to start from an existing page, you can choose a version that’s in the Ready for Distribution state or the Prepare for Submission state and it’ll copy the product page for your primary localization.

6. Click Create. Your custom product page’s unique URL is automatically generated and displays on this page.

7. Modify or add additional screenshots, app previews, promotional text, or keywords.

   You can optionally add an app deep link to direct users running a minimum of iOS 18 or iPadOS 18 to specific content in your app.

1. In Apps, select the app you want to view.

2. In the left sidebar, click Custom Product Pages.

3. Click the page you want to submit for review.

4. On the top right, click Add for Review.

   The submission confirmation screen displays the app version associated with the custom product page. You can also add other items for review.

5. Click Submit to App Review.

You can’t modify a custom product page's screenshots, previews, promotional text, or keywords, while it's under review. Withdrawing the submission makes the page editable, so you can make changes and resubmit.

After an app submission is approved, users can access the custom product page URL.

You can assign keywords from your latest approved app version to a custom product page. This directs customers to your custom product page when they search those keywords, rather than your default product page. You can assign keywords in App Store Connect at any time, but the custom product page is searchable only after it’s approved and set to visible.

1. In Apps, select the app you want to view.

2. In the left sidebar, click Custom Product Pages.

3. Click the custom product page you want to assign keywords to.

4. In the Keywords section, select the keywords for this custom product page.

   Repeat this as necessary for each localization.

5. Click Publish.

Tip: To ensure the most relevant custom product page appears, select a unique set of keywords for each page.

After assigning keywords to your custom product page, you can disable them individually.

An approved custom product page can be edited and submitted for review without affecting its unique URL. Changes are published automatically upon approval by App Review.

1. In Apps, select the app you want to view.

2. In the left sidebar, click Custom Product Pages.

3. Click the page you want to edit.

4. Click Edit.

5. Review the prompt and click Edit again to proceed. This creates a new draft of your custom product page in the Ready to Submit state.

6. Make your edits and click Add for Review.

   The submission confirmation screen displays the app version that’ll be associated with the custom product page, and the items that’ll be reviewed. You may choose to add other items to the submission.

7. Click Submit to App Review.

   Once the edited page is approved, it will replace the current page on the App Store.

You can disable a custom product page at any time. If someone selects a URL for a disabled custom product page, they’re automatically redirected to your default product page.

1. In Apps, select the app you want to view.

2. In the left sidebar, click Custom Product Pages.

3. Click the page you want to disable.

4. Under the Product Page URL, click Disable Link.

   For a disabled link, Enable Link will display instead.

5. Click Disable.

You can delete a custom product page at any time. If someone selects a URL for a deleted custom product page, they’re automatically redirected to your default product page. This action is permanent.

1. In Apps, select the app you want to view.

2. In the left sidebar, click Custom Product Pages.

3. Click the page you want to delete.

4. Scroll to the bottom and click Delete This Product Page.