
In college, I had a friend who would regularly put his jeans in the freezer. This wasn’t because he ran warm or because he enjoyed the crunch of a stiff, icy pant leg. It was because they were raw-denim jeans, and according to him, to wash them was to destroy them. Freezing them was a way to kill any germs or bacteria without subjecting them to a Tide cycle — a denimhead sin, in his eyes. I was concerned but also intrigued because the jeans, like everything he wore, were of undeniably high quality. They made the most simple outfit, jeans and a T-shirt, look like high fashion.
In an attempt to finally incorporate the perfect jeans into my personal style, I decided to jump full force into the world of raw and selvage denim, getting the ins and outs straight from the experts and then styling the pants — and caring for them — myself.
So, you’re looking into raw denim?
➼ FAQs
➼ How do I style raw denim?
➼ Our experts
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FAQs
What is raw denim?
You’ll often see the terms “raw” and “selvage” (or selvedge, the spelling common in the UK) right next to each other — so much so that as a novice, I thought they were basically interchangeable. “They’re totally different,” says Kiya Babzani, the co-founder of Self Edge, a purveyor of high-end denim known for carrying hard-to-find Japanese brands and stocking a wide selection of raw and selvage denim. In short, “selvage” refers to how the fabric was made, while “raw” refers to the treatment (or rather, lack thereof) that the fabric has received since coming off the loom.
“‘Raw denim’ just means it’s never been washed,” explains Babzani. “Any denim can be raw.” Before industrial washing facilities existed, all fabrics would shrink upon the first home wash, and people shopped with that in mind. Since denim was solely workwear, it didn’t get industrially prewashed until much later than other clothing items. “Nobody needed the luxury of denim jeans that didn’t shrink,” says Babzani. “You would buy them a size up, and you would shrink them at home.” Nowadays, he says, most raw denim gets sanforized, which is an industrial treatment that uses steam and compression to shrink fabric without washing it.
What is selvage denim?
It’s denim made on a shuttle loom, which is an older, slower type of loom than today’s standard, the projectile loom. The difference has to do with the way the threads are woven together. Denim made on a projectile loom will have frayed edges, while a shuttle loom creates a denser weave and a rounded edge, with no threads sticking out. “Think of it as a self-sealing edge,” explains Tiffani Goddard, the head tailor at denim brand Imogene + Willie. (That’s also where the word itself comes from: self + edge = “selvage”.) “The integrity of the fabric is preserved a little bit better because there’s something holding that entire weave together. It creates a tighter weave, which makes for a longer-lasting fabric.”
Most, though not all, raw denim is also selvage denim, since they both represent the earliest iterations of a classic pair of blue jeans. Originally, people wore selvage denim because projectile looms didn’t exist yet, and they wore raw denim because industrial washing techniques didn’t exist yet. People interested in what Amy Leverton, author of the street-style book Denim Dudes and founder of a consultancy firm by the same name, calls “heritage denim” are usually looking for both. Selvage, especially, usually indicates high quality. “If you are the kind of mill that’s got the narrower looms, then you’re going to be picking nicer cotton and you’re going to be spinning it in a more beautiful way,” says Leverton.
What makes raw and selvage denim different from other types of jeans?
In short, the selvage weaving process makes for sturdy, durable fabric that breaks in and molds to your body over time, while leaving the dyed denim “raw” allows the color to age and evolve in a one-of-a-kind way. There’s a barrier to entry with this type of denim because most of the time, it’s not immediately comfortable to wear. Taylor Johnston, the founder of Gamine Workwear, first started wearing raw, selvage denim because, working as a gardener, she needed pants that would hold up to hard work. Her options were either women’s styles that quickly wore out or men’s workwear that was sturdy but unflattering. After a chance meeting with the photographer Bill Cunningham, she decided to start her own brand of workwear that’s reliable and stylish. The brand’s signature offering is its raw, selvage denim dungarees, made to be lived in. “It’s the only thing I reach for,” Johnston says now. “Absolutely nothing compares to the highs and lows and wear of a pair that has been worn by you and no one else. That’s your life.”


How should raw denim jeans fit?
When you first put on a pair of raw, selvage jeans, they should feel a touch too snug — not so overly tight that you can’t move or need pliers to button them, but you might not want to spend too much time sitting in them at first. Ideally, you don’t want any gapping at the waist because that’s where the material will stretch the most as you wear them. The fit will change over time as they break in, and if there’s anything you remain unsatisfied with, there’s always the tailor. “Jeans hold some kind of holy grail thing where you’re looking for a perfect off-the-rack fit,” says Johnston. But that perfect fit is only a fairly recent concept, she explains. “I had always looked at things through this lens of Damn, back when people bought 100% cotton clothes, they actually went home and tailored them and made them fit perfectly. We actually took good care of our clothes and we didn’t treat them as disposable objects.”
How should you break in raw denim?
There are infinite ways to break in and tailor a pair of raw denim jeans over time, Johnston says, and few other clothing items can feel so customized. So it’s not about looking for the perfect fit; it’s about looking for great potential. “Day one is the worst you’re ever going to look,” says Johnston. While there isn’t one correct way to break these jeans in, it does require patience — and the heavier the denim, the longer the wait. With high-quality denim, retailers will often include the weight per square yard, which usually ranges from 10 ounces to 16 ounces. The weight is influenced by both the thickness of the yarn and the density of the weave. A 16-ounce denim will take a lot longer to break in than a 10-ounce, but it will also be more durable. Ultimately, you should just go about your regular life. I like to start with wearing the jeans for a few hours at a time, not an entire day. Once I can comfortably sit down in the pants for an entire dinner, I consider them broken in.
Do I actually need to put my jeans in the freezer?
Absolutely not. In fact, says Babzani, please don’t. “We’ve always bucked the trend with this,” he says. “There’s a lot of crap out there about putting your jeans in the freezer and doing an ocean wash and never washing them — I’ve heard all of it. I’ve always wanted to demystify the stigma around washing your jeans.” At Self Edge stores, customers receive a magnet with simple, straightforward instructions: Turn them inside out and wash them in the washing machine with cold water and any detergent — and wash them at least once a month. “Unless you have a flame-retardant suit or something, denim is the most hard-wearing fabric you have in your closet,” explains Babzani. The only way you’re likely to ruin your jeans is by shrinking them; so to that end, avoid the dryer at all costs and always let your denim air-dry. “The dryer is where a lot of the damage happens to your clothing, especially if you’re using fabric-softener sheets,” he says.
If you’ve heard anything about raw and selvage denim, you’ve probably heard that you should avoid washing it at all costs. That’s simply not the case. In fact, says Babzani, the buildup of dirt and grime over months and years of not washing your jeans actually damages and degrades the fabric, making the cotton threads brittle and more likely to break. How often you wash your jeans will depend on how often you wear them, but if they look and feel dirty, don’t be afraid to clean them. Leverton and Goddard both wash their jeans inside out in the bathtub, and Johnston recommends the bathtub or sink, too. If you wash them this way, you shouldn’t wring them out. Instead, you can stop them from dripping everywhere by laying them on a towel, rolling it up, and applying some pressure to squeeze the water out before letting them air-dry.
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How do I style raw and selvage denim?
Gamine Workwear
I immediately fell in love with these jeans, and because they have such rich color and beautiful detailing, I didn’t feel the need to dress them up. I paired them with one of my favorite shirts that I’ve had for years and my trusty Sambas. It’s the kind of outfit I live in because these are the kinds of jeans I’ll live in for years to come.
These are the same jeans as above, just already broken in. Johnston kindly allowed me to test out an archival pair, and while they are technically the same jeans, wearing them was a completely different experience. They’re cloud-soft and lived-in and unbelievably comfortable. They’re jeans you could wear to a party or on moving day. Once again, I paired them with one of the longest-worn items in my wardrobe, a CBGB T-shirt a family friend gave me when I was in high school. Despite the heat outside, the jeans felt breezy and just right. I would even venture to call them perfect.
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Imogene + Willie
It’s less common to find raw denim that isn’t selvage, but this carpenter-style pair is made with a high-quality raw Japanese denim. The fabric has a little more flexibility to it than the selvage pairs I tried, making it more comfortable on the first wear, but it still has that crispy raw-denim feel. Since they’re a more stylish take on a classic workwear pant, I decide to lean into those roots, pairing them with Lucchese cowboy boots and a comfy linen button-down that reminds me of something a painter would wear for a day in the studio — I feel like it softens the overall look, and the yellow-green pattern goes nicely with the green stitching on the jeans.
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Since these jeans are a super-classic high-waisted cut, I kept it simple to emphasize the quality of the denim, pairing them with a simple but equally well-made cropped Perfect Tee from Sold Out NYC — in black, since with raw denim, the dye can rub off onto lighter-colored fabrics on the first few wears. To elevate the look a little bit, I added my favorite strappy low heels.
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Wrangler
Cone Denim White Oak Selvedge Jean
Along with the fact that it’s one of the original denim brands, Wrangler makes all my favorite vintage pairs. The company no longer sells any women’s styles made with raw denim, so I tried this men’s style, made with White Oak selvage denim. There are no selvage-denim factories left in the United States, but one of the last remaining ones was White Oak Mills, which closed in 2017. “It was the last place where we were making beautiful selvage denim,” says Johnston. Luckily, there is still some denim left from that time, and this pair was made using some of the last remaining rolls of it, according to Wrangler. I had to size up, since this style hits lower on the waist, but like my vintage pairs, it’s a perfect fit. Since it’s a men’s cut, I paired these jeans with my favorite Reike Nen flats and a frilly cotton eyelet top from Allina Liu for some contrast.
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Alex Mill
Omnigod x Alex Mill Relaxed Straight
Made with Omnigod Japanese selvage denim, these were the stiffest jeans I tried, feeling especially tight at the tops of my thighs. They’re a classic men’s fit, which on my body means they’re tight in the front of my waist but have a bit of gapping in the back. I’m wearing them with a belt for now, but once they’re a little more broken in, I might get them tailored. Still, they look great on, and I once again kept it simple, styling them with just a comfy white tank top from Organic Basics and a pair of summery sandals from Reformation.
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Our experts
- Kiya Babzani, co-founder of Self Edge
- Tiffani Goddard, head tailor at denim brand Imogene + Willie
- Taylor Johnston, founder of Gamine Workwear
- Amy Leverton, author of the street-style book Denim Dudes and founder of a consultancy firm by the same name