Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
A status given to ads and products that comply with our policies but are limited in where and when they can show.
An ad or product will be marked "Eligible (limited)" when Google Ads policies, such as Alcohol, Gambling, Healthcare, and Trademarks, prevent certain types of ads or products from showing in certain locations, to certain ages, or on certain devices.
Additionally, ads may be limited due to policy restrictions based on the content of your ad or website. This limitation can also apply if your website content contains terms associated with regulated industries, even if your products or services themselves are compliant.
For example:
- A gambling ad or product run by an advertiser certified under our Gambling policy will serve as Eligible (limited).
- An ad or product labeled for our Sexual Content: Moderately Restricted policy will serve as Eligible (limited).
If you believe your ad or product has been incorrectly labeled for a policy restriction, you can file an appeal. Learn how to Fix a disapproved ad.
