Lenslist

You know what day it is? 👀 The first-ever Middle East Lensathon is over, and it’s time to reveal the winners! Join the exclusive celebration, where AR Creators bring Middle Eastern culture to life through their own (AR) Lenses. 🤳 Save the link & See you there! 👋 https://lnkd.in/dWTXbZF7

We asked you to experiment with the Dual Camera feature in Lens, and your projects exceeded our expectations! 👏Here are all of the winners of July’s Challenge Tag! 🏆 Each month, together with Snap AR, we have a simple goal: to fuel your imagination, spark bold ideas, and challenge you to create in ways you never have before. We want you to step outside your creative comfort zone—experimenting with tools, exploring fresh themes, and discovering new ways to express your vision. 🧑🎨 July was no exception. This time, the theme gave you the power to merge the worlds of your front and rear cameras, opening the door to reality-bending projects. The result? Endless possibilities to turn your wildest creative ideas into something you can actually see (and share). 📸 Missed the deadline? Don’t worry, you still have the chance to compete for a piece of the $10,000 prize pool! 🤑Submit your Lenses by August 31 to take part in the Throwback Challenge Tag! ⌛ Go to our website for more details. 🔗👀

The Winners Announcement for the Spectacles Community Challenge #4 is here! 🏆🕶️ We’re proud to recognize the talented Developers whose work in this round of the Spectacles Community Challenge showcases the future of AR. The Challenge not only celebrates creativity. Together with Snap AR, we’re encouraging experimentation with Spectacles’ capabilities, inspiring developers to explore fresh ideas, adopt new tools, and push the limits of what AR can deliver. 👏 Congratulations to all the winners, and thank you to every Developer who participated. 💛💜 Your contributions are helping shape the next generation of AR experiences and expanding the possibilities for immersive technology across industries.

Today, instead of our usual Community AR Selection, we’re spotlighting AR Creators who were among the first to explore YouTube’s Effect Maker during its early access phase—and who are now helping shape the platform’s future. 👀 Nearly a year since its launch, the AR Effect Maker has become a powerful tool for creators to experiment with interactive games, dynamic visual effects, and new forms of storytelling on YouTube Shorts. ▶️ This selection offers a glimpse into what’s possible when Augmented Reality meets one of the world’s largest video platforms. Link in the comments. 👇

🔍🎭 What’s the connection between Augmented Reality and culture? Culture isn’t just something we observe anymore. It’s something we interact with. And Augmented Reality plays the key role in the process. In our latest article, we explore how AR is transforming everything from preserving cultural heritage to connecting global communities and even turning internet memes into shared memories, redefining how we think about the culture. 👥 AR is changing who gets to tell the story—and how it’s told. 💬 Link to the full article in the comments. 👇

This August, we’re not chasing trends. We’re bringing them back. 🌀⌛ In collaboration with Snap AR, we’re launching the Throwback Challenge Tag: a creative call for AR Creators to reimagine the past and bring nostalgia to life on our screens. 🤳 From iconic fashion moments and arcade games to beloved childhood toys, this is your chance to share your memories and get monetary prizes for turning them into interactive stories. 💭 What about the tools? 🛠️Using Lens Studio, you can try out features like AI Portraits Beta, Style Generator, the latest Games features, and Garment Generation to capture the essence of a past era with a modern twist. 🗓️Submissions close on August 31, and the top entries will be awarded up to $2,500 in prizes from the $10,000 prize pool! 💰To make sure your project stands out, make sure your concept is clear, era-specific, and well-executed. Need more info? Go to our website for the details. 🔗

📣 Spectacles Community Challenge 5 is now open for submissions! 🕶️ A new month means a new opportunity to showcase your creativity in Lens Studio. Whether you're building something from scratch or revisiting a past project, this is your chance to push the boundaries of AR. Here’s how to get involved: First, choose one of the categories (New Lens, Lens Update, Open Source). Then go straight to the Lens Studio and experiment with its features to create high-quality, engaging experiences. 🗓️Submit your work by August 31 to compete for a share of the $33,000 prize pool, with 11 winners to be selected. 💡Protip: Remember that all submissions are judged by the Snap AR Team on both Lens Quality and Engagement, so put those AR Skills to work and create experiences that are both innovative and easy to use. We’re looking forward to seeing what this talented community creates! 👏

How are brands using Augmented Reality in their marketing strategies? Find out in our AR Marketing Selection. 👇 July was packed with AR campaigns that blurred the lines between entertainment and engagement. From Jurassic World and Squid Game to historical partnerships like Dansez Versailles, brands tapped into immersive formats to:  ✔ Extend user time with branded content ✔ Spark organic UGC ✔ Turn passive viewers into active participants This month's AR activations show that when storytelling meets interactivity, you don't just sell a product—you let people experience it.

Big News for Spectacles Developers! 🚨 The Spectacles Community Challenge just got even more exciting. We’ve updated the reward system with bigger prizes across all categories! 💸 Here’s the new breakdown: NEW LENS Category: $5K ➡️ $7K $3K ➡️ $5K $2K ➡️ $3K $1K ➡️ $2K An additional $1K prize LENS UPDATE Category: $3K ➡️ $5K $2K ➡️ $3K An additional $1K prize OPEN SOURCE Category: $2K ➡️ $3K $1K ➡️ $2K An additional $1K prize If you've been thinking about submitting, now’s the time — you have until July 31 to show what you’ve got. 💡👓

We’re excited to announce the official winners of last month’s Bitmojiverse Challenge Tag! 🏆 We asked AR Creators to experiment with the new Bitmoji Suite in Lens Studio, and the results were nothing short of impressive. 🤯 The creativity, technical execution, and fresh perspectives brought to life through these projects truly exceeded our expectations. Congratulations to all of the winners, and a huge thank you to everyone who took the time to participate. 👏 Your continued innovation is what drives the Lens Studio community forward. And we’re not done yet! Submissions for the Dual Camera Challenge Tag are still open until July 31 🗓️ If you haven’t already, now’s a great time to explore this exciting feature, learn something new and get monetized to do it. 😉