Technical requirements

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.

Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful, appealing, and engaging to users. Ads must be clear, functional, and lead to content that is relevant and easy to interact with.

Below are some examples of what to avoid in your ads.

Learn about what happens if you violate our policies.
Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

In this article

One website per ad group

Not supported Using more than one display URL domain in a single ad group is not allowed.

Learn more about the One website per ad group policy.

Unacceptable HTML5 ad

Not supported HTML5 ads that don’t function properly or appear blank are not allowed.

Learn more about the Unacceptable HTML5 ad policy.

Account limits

Not supported Exceeding account limits for ads and other content is not allowed.

Not supported Excessive submissions through multiple accounts are not allowed.

Not supported Campaign configuration that creates an undue burden on our systems is not allowed.

Learn more about the Account limits policy.

Unsupported language

Not supported Ad or destination content in an unsupported targeting language is not allowed.

Learn more about the Unsupported language policy.

Unavailable video

Not supported Videos whose status is changed to “deleted” after submission are not allowed.

Not supported Videos whose status is changed to “private” after submission are not allowed.

Not supportedVideos marked live premiere are not allowed.

Not supported Videos marked sponsors or members only are not allowed.

Learn more about the Unavailable video policy.

Restricted access video

Not supported Videos that are age-gated by YouTube are not allowed.

Not supported Videos subject to an IP claim initiated by YouTube or the content owner are not allowed.

Not supported Videos that are subject to Youtube content restrictions are not allowed.

Learn more about the Restricted access video policy.

Geo restricted video

Not supported Videos that are not available in a country that the ad targets are not allowed.

Learn more about the Geo restricted video policy.

Video content changed

Not supported Videos that changed after the ad unit was created are not allowed.

Learn more about the Video content changed policy.

Unacceptable video format

Not supported Uploading videos in a format that is not supported in Google Ads or YouTube is not allowed.

Learn more about the Unacceptable video format policy.

Unacceptable script

Not supported Using Google Ads scripts to circumvent any restrictions or limits on usage of Google Ads, or using them for any other non-business-related purpose is not allowed.

Not supported Using unsupported methods to access the Google Ads scripts is not allowed.

Not supported Excessive or abusive use of scripts, including unreasonable request volumes is not allowed.

Not supported Scripts that modify, disrupt, or disable any features, performance, or functionality of the Google Ads platform are not allowed.

Not supported Failing to comply with best practices for scripts is not allowed when:

  • Using scripts to read data for more than 1 million entities, such as keywords or ads
  • Editing more than 100 thousand entities daily
Learn more about the Unacceptable script policy.

Need help?

If you have questions about our policies, contact Google Ads Support.

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